Mock Campaign - Kodak
In the first advertising class at University of Oregon you get assigned into a random three person group and get told to make an advertising campaign for whatever you want. The requirement of the campaign is it has to tie into an enviromental issue. Everything else is up to us.
Target Audience
Millennials and Gen Z have a sense of nostalgia when looking at film pictures. Whether they used a film camera growing up or not. Film has a way to show true unfiltered human emotions, which is now something rare to see. Millennials and Gen Z are the generations that care about the environment the most. However, they feel like it's out of their control. The bio-disposable camera will play on their nostalgia and give them a sense of control over the climate.
Manifesto:
The process of using a single-use camera brings the user into the moment and makes them forget about the stresses of the real world. In this digital age, people are constantly connected and can look up or do anything with the snap of their fingers. This constant connection to the online world is draining and stressful. The bio-disposable camera offers a way for the user to destress and enjoy themselves while also helping the climate.
Campaign Rollout:
The campaign rollout will use street interveiws, biodegradable billboards, pop-up film devolping stations, and a new color scheme to appeal to customers.
Preface:
The environmental issue we chose to focus on was sustainability—specifically our recycling system. Most of what we recycle doesn’t go to a recycling facility but straight to the trash dump.
Kodak, a once technological leader in the photo industry, has faded into irrelevance. Kodak refused to change and adapt at the start of the digital age, leading to its bankruptcy. Now, people know Kodak mainly because of its single-use disposable camera.
However, Kodak has learned from its mistakes and has created a biodegradable disposable camera. The bio-disposable camera will cut down on plastic pollution and put Kodak back on the map, while remaining true to the company’s values.